Building Endurance | Our Ironman 70.3 Journey

70.3 Miles of Sweat, Grit, and a Bit of Madness

Construction company? Yep. But we also swim, bike, run until our legs give in.

Last month, we lined up at the start of an Ironman 70.3 — because why not? 1.9 km in the water, 90 km on the bike, 21.1 km on foot. Back-to-back. A half-Ironman. A full-on test of whether our bodies and brains could hold it together. Guess what - none of us can swim!

Training Wasn’t Pretty

We’re not going to lie, it was chaos. Morning swims. Turbo sessions squeezed in between site meetings. Long runs after long weeks. Legs that didn’t want to play. Lungs on fire. Headphones drowned in sweat.

But that’s where the good stuff lives - in the grind, the boredom, the moments you want to stop but don’t. Same as any tough build.

Race Day Hits Different

Standing on the line, wetsuits zipped, goggles fogged. It’s loud. Adrenaline. Cold water. Then it’s all a blur.

The swim: rhythm and patience.
The bike: pure speed, chasing wheels and chasing time.
The run: ugly. Beautiful. A mental war.

Every mile was a little fight with yourself — but the finish line was worth every single one.

What Stuck With Us

• Endurance isn’t about being the fastest. It’s about refusing to stop.

• Training together makes the suffering fun (sort of).

• The line between sport and business is thinner than you think.

Why It Matters

At Roka, we’re testing ourselves. Seeing how far we can push. Ironman 70.3 was our reminder that limits are just suggestions.

We build differently because we live differently. Sport, energy, resilience it all bleeds into the work.

70.3 miles later, the takeaway is simple: if we can suffer that long and still cross the line smiling, we can take on whatever the next project throws at us.